Read Aloud 15 Minutes has launched their October “Let’s Talk: the Perfect Time is… NOW” campaign, encouraging parents to turn ordinary moments into adventures by reading aloud from books in fun and unexpected places, not just as part of a bedtime routine. Young families often struggle to find the time to make reading aloud part of their everyday activities, so this campaign emphasizes that the perfect time to read is… now!
Read Aloud 15 Minutes is a national non-profit organization that is working to make reading aloud every day for at least 15 minutes the new standard in child care. When every child is read aloud to for 15 minutes every day from birth, more children will be ready to learn when they enter kindergarten, more children will have the literacy skills needed to succeed in school, and more children will be prepared for a productive and meaningful life after school. Just 15 minutes a day of reading aloud from birth is more than 450 hours of reading time by kindergarten.